The Team

Or Ben Shoshan

Managing Partner

15 years of global experience in managing capital, as well as managing and mentoring startup companies. Serves as chairman and member of the board of directors of several start-up companies and organizations, both profit and non-profit.

Or is also a partner in Sherpa InnoVentures VC fund and is deeply involved in Israel’s venture capital industry.

Aviv Cohen


Previously served as the treasurer of the municipality of Dimona, treasurer of the municipality of Be’er Sheva and over 20 years in the SK Group.

Held the positions of CEO of Nes Pan Ltd and Senior Vice President of the Baran Group (Management of Non-Engineering Companies) and since 2011 is serving as CEO of Oshira Ltd.

Ohad Crystal


Serial entrepreneur and an Angel investor with over 20 years of industry experience in the fields of Information Technology, Cyber Security, Enterprise Software and Online media.

Previously served in various managing positions in both the social sector and the business sector.

Doron Eldar

Venture Partner

Dynamic and result-focused entrepreneur with over 10 years senior leadership experience in deploying new business models, expanding channels, advertising campaigns, formulating effective go-to- market strategies and driving market awareness.

Previously served in various managing positions in startups and companies.

Asaf Avidan

VP Legal

Asaf is an engineer (B.Sc. Electronics & Electrical Engineering) and a lawyer (LL.M. Law & Technology).

Prior to joining Oxen9 he was a partner in TSMCL law firm and a business development and marketing executive in the hi-tech industry (over 13 years, last position as VP Marketing of a company in the RAD group). Prior to that, Asaf had served as an R&D engineer and project manager in the IDF (10 years in the prestigious 81 unit).

Asaf has extensive commercial, legal and technological experience, and serves as a fellow researcher at CCLP – Center for Cyber Law & Policy, Haifa University.

Shlomi Turgeman

VP Business Development

Shlomi has vast experience in resource development, government relations and business development. He worked for nearly a decade as a financial manager and resource developer in a national organization, managed the Katzrin Development Fund and served as the emissary of the Jewish Agency in Switzerland and Canada for 6 years.

Shlomi holds an MBA with a specialization in finance.

Zohar Dotan

Director of Business Development

Serves as the Managing Partner of a commerce company for detergents. Zohar comes with over 20 years of experience in commerce and business.

Additionally, throughout recent years, Zohar has provided counseling and chaperon services to companies and executives through creative thinking to resolve business development and marketing-related challenges.

Shai Orr

Project Manager

Noam Gottlieb


Noam brings with him years of extensive experience as an analyst and strategic researcher in a classified intelligence unit of the IDF.

He is proficient at pinpointing the essence from the many details that constitute a situation, especially the understanding of coinciding aspects of the product, technology, and business are involved.

Advisory Board

Eli Ben Simon

Has held senior management positions in Netafim Ltd. for many years, and led its successful M&A in 2012 with Permira and the second merger with  Mexichem (now Orbia) in 2018.

Served as a member of the board of directors and managed the finance portfolio of a private fund worth hundreds of millions of dollars.